A production team filming a vertical product video
FROM STRATEGY TO PUBLISH

A content engine
that keeps learning.

Groove studies what is working in your market, makes the videos, posts them to your accounts, and measures what happened. Every round starts from what the last one proved.

Free research workspace No card required
Research ·Teardown ·Topics ·Script ·Final cut ·Publish ·Results back in ·
ONE CYCLE, TWO LINES

It does not start over every round.

One research pass feeds your own accounts and your creator work at the same time, and every published result comes back as input.

01Research

One read of the market.

Topics, competitors, creators, and reference videos across TikTok, Shorts, Reels, Reddit, and X. Both lines draw on the same library.

02Two lines

Your accounts and your creators.

Every reference is judged on whether you can shoot it yourself or need a creator, then routed down the line that fits.

03Results back in

The next round starts here.

Published posts report back, and what worked sets the priorities for the cycle that follows.

MARKET SIGNALREFERENCEFINAL CUTPUBLISHED POSTBACK TO RESEARCH
BUILT AROUND REAL VIDEO

See why it works.
Build what comes next.

The original video, performance, and timecoded structure stay together from research through production.

Product video production in progressTIKTOK · @CREATOR
VIEWS184KENGAGEMENT7.8%VS MEDIAN4.2×
VIDEO STRUCTURE

32 SEC · 4 BEATS

IN LIBRARY
00:00—00:03

Lead with the result

Open on the outcome and state the change

00:03—00:09

Set up the problem

Show the before state in a tight close-up

00:09—00:24

Demonstrate the process

Three action shots with step-by-step captions

00:24—00:32

Result and CTA

Return to the same angle and close with action

HOOKVISUALVOICEOVERPURPOSECTA
BUILT TO SHIP

From final cut
to every ready account.

Upload the finished video, choose the accounts, and publish now or schedule ahead from one release calendar.

Upload and preview final cuts Publish now or schedule across accounts Track every task and sync post performance
RELEASE CALENDAR
AUG 24 — AUG 28
MON 24TUE 25WED 26THU 27FRI 28
10:00PRODUCT DEMO 033 ACCOUNTS · QUEUED
14:00BEFORE / AFTER 022 ACCOUNTS · PUBLISHED
18:00TUTORIAL CUT 044 ACCOUNTS · PUBLISHING
@brand.usTIKTOK · READY
@brand.labTIKTOK · READY
@brand.dailyLOGIN PENDING
START WITH ONE PRODUCT LINK

A complete workflow
for every video you ship.

Start with a product link and build your first research workspace free.

Start free